Increases Reach to Mobile Device Users
The rise of Internet use and web applications on mobile phones and tablets has been the reason for this development. Usually, users would be redirected to a website which is specific to a device, like for example a mobile phone. On the other hand, with a responsive design, one site can be applied on all kinds of devices.
Boosts Sales as Well as Conversion Rates
One more advantage of responsive design is the fact that it provides an enhanced site experience – since users do not need to be redirected, standardized Style Sheets are used across devices, and there is a unified design approach that gives a consistent feel and appearance. Consistent user experience – where people get accustomed to your site, navigation and use of system on whatever device they use – will have a positive effect on your conversion rates. When it comes to consistent look and feel, functionality and performance, responsive web design eradicates the obstacles presented by having multiple sites.
Consolidates Analytics and Reporting
With one responsive website, you do not have to track conversion paths, funnels, journeys and redirections between sites. Google Analytics and similar analytic tools have been optimized to manage multiple devices, as well as responsive reporting. All Analytics and tracking will function continuously and be consolidated into one report to enable trouble-free analysis and monitoring.
Improves Visibility in Search Engines
With Responsive Design, you can handle a single website with a set of hypertext links, which reduces the time used in maintaining your site. This lets you concentrate on link outreach with consolidated SEO strategy. Usually, SEO campaigns cost a lot and consume a lot of time, but with a responsive website, you can focus on just one site that has unified strategy and tactics on all types of devices.
Content is king in SEO, and relevant, high quality content improves search engine ranking. Thus, another advantage of a responsive website is the fact that there is a lower level of content duplication across sites – since the content needs to be applied only to one site – boosting your chances of a higher ranking on search engines.
In addition, Google suggests that responsive websites that are optimized for mobile devices are showing up significantly in localized search results. This has a big impact on online retailers and other growing mobile use cases.
Saves Money and Time on Mobile Development
A major advantage of using a responsive design it the fact that you spend less time compared to the situation where you decide to create another stand-alone mobile site, like the traditional way. Testing several websites also increases costs of development, maintenance and support. Device standardized testing reuses and optimizes styles, as well as methodologies.
Saves Money and Time on Managing your Site
Those with responsive sites will save both money and time in handling and maintaining a single site, since they also have less content to manage. Furthermore, it will be easier to optimize a single administrative interface with the help of layout and workflow tools to handle the right content. They can also opt for site templates used for multiple devices. They can also implement business logic to considerably improve the overall multiple-device experience in a single administration.